Bill jayme swipe file how to#

If customer retention is low, items such as product, pricing and customer service need examining so as to retain that all important returning customer. If the store has high customer retention they need to see why and ensure that they keep doing what they are doing well to maintain standards. By keeping an eye on customers habits and seeing how many are returning, a storeowner can see where improvements are necessary. These are your samples, which is what youвЂ™ll need to show prospects before you close them. Get creative and write some copy as if you worked for them. Find 4-6 brands you like, and create a swipe file for yourself of a couple emails and ads that are inspired by their voice. Nobody will want to return to a cold store where product is difficult to find and the paint is peeling off the walls. Letters BEAT a Bill Jayme Control Package. Appealing Shop Layout вЂ“ making a store easy to navigate, warm in the cold months, cool in the summer ones and customer friendly decor can help hugely in retaining a customer.Good after sales customer service in the case of an issue, helps offset further problems and assures the customer of the storeвЂ™s good intentions. Customer Service вЂ“ good customer service from the minute the client enters a store will help sales and the memory will stay with the customer.Pricing вЂ“ in pricing a product at a reasonable one for the market the customer will consider returning to purchase more in the future.Stock вЂ“ by selling quality product the customer will be happy and likely to return for more.There are many ways for the store to achieve this:

So along with the other benefits it is in a storeвЂ™s interest to spend time and money on customer retention. Improving Customer Retention Research indicates that returning customers tend to spend more. A returning customer is cheaper to the business, as they will need to spend less on advertising or inducements such as price cutting and giveaways.ДЄ happy customer will also tell other potential customers of a product and service doing a job of marketing for the store. DanвЂ™s talk changed the entire way I look at email.

Bill jayme swipe file how to#

And, he shows you (with a big swipe file of examples and supplementary training in a bound book) how to exploit those dark places, shed some light in there to give those prospects relief, and make a ton more sales than you ever have before. It shows that the customer is happy with both the service and the product but there are other benefits too. Tags: bill jayme download, bill jayme swipe file. The best customer for any business is the returning one. It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied by good service and quality of the product sold. What Is Customer Retention? Customer retention is the ability of a business to retain customers.